In Singapore, an overall income of USD2,784 m has been credited to e-commerce, a growth of 9.1% year-on-year. Within this sum, electronics and media composed the largest sector with USD1,996 m. Additionally, customer penetration in Singapore stands at 70%, meaning that 7 in 10 Singaporeans have gone shopping online in the current period.
However, like any business, not all e-commerce web sites experience the same level of success. While some are flourishing, attracting countless orders every day, others have a hard time to even obtain regular traffic. What then divides the haves and the failures? The answer lies in the level to which an ecommerce internet site is optimized for conversions.
In this article, we will be covering the differences between good and poor e-commerce sites. In particular, we will be looking at layout design, checkout process and overall website visibility.
Following Website Layout Conventions
If you were to check out numerous ecommerce web sites, you would find that they typically consist of several common design features. This is not due to web designers slacking off and copying the basic format. Rather, it is a function of assisting customers to avoid getting perplexed on your ecommerce shop.
Gradually, web users have actually come to be accustomed to having defined web site design layouts, features and functions. It would be in your enterprise’s best interests to adhere to along with these expectations. Good examples include the usual placement of prices, checkout buttons, hamburger icons and product preview options.
When your website complies with these practices, you assist customers get comfortable quicker on your web site. This consequently permits them to maneuverer quickly to their desired destination.
Making sure users do not drop from the Transaction Path
You now need to ensure their path to a completed transaction is smooth. This would imply lessening the quantity of pages and form fills that you need a user to go through.
For mobile users, we recommend you to have auto form completing features that permit individuals to quickly input answers with the help of their smart device. Integrated with a reduced number of form fields, users should have the ability to speed past the actual acquisition process.
It is also similarly crucial that you provide various payment options such as credit, debit, Paypal or even bank transfer. This satisfies the customer and ensures that they would not need to set up an added payment channel in order to purchase your item.
Using SEO for Visbility
Then it is time to direct web traffic to it once you are positive of the user journey on your e-commerce shop. There are numerous avenues through which you can get web traffic from. For starters, we will be looking into Internet search engine Optimisation (Search Engine Optimization) which is the art of making your web site viewable on online search engine’s natural positions.
Creating a website that adheres to these best practices does not come cheap. However, thanks to the aid of the Singapore government, you can find grants that help to subsidise the development cost. We recommend looking out for the PSG grant ecommerce scheme. Designed to help SMEs digitise their offerings, the PSG grant offers up to 80% subsidy for costs.